 Dear Sarah, I really hate sites that make me register before I can get into them. Some of them aren't even asking for money. It feels like they're just trying to throw an obstacle in my path and I think it's inconsiderate. What do you think? — Christina
 Dear Christina,
I know what you mean, and I don't like it either. But
the reality is, you and I are valuable to those Web sites—even
if we don't give out our credit cards. Why? Because in the
world of Internet business, we're another two pairs of eyeballs.
But enough about eyeballs. What you should know is that it's often worth your while to register. (All that's usually required is that you type in your e-mail address and a password, and you only have to do it once.) My favorite example is the New York Times site: www.nytimes.com. Not only is this site manna from heaven for anyone who ever lived in or near Manhattan and became addicted to that newspaper; it's also brimming with special Web content.
Go to www.nytimes.com/specials
and look around. For instance: you can take a multimedia
tour of the new Hayden Planetarium. "Leaf" through theTimes'
photo archives, including "2000 Around the World," in which
the newspaper collected scads of photos taken all over the
planet as we entered Y2K. Relive the Times Sunday
Magazine's 1999 "Millennium specials" — on women, on
inventions, on art. Listen to an expert panel yammer about
communism in China; or delve into Ernest Hemingway (or any
one of dozens of other authors); or get the results on the
most recent New York Times political poll. There's
a section on Women's Health that's teeming with useful stuff.
Trust me, the registration process is worth it for www.nytimes.com. Go there! I promise you'll like it.
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